Here we are in March/April already and nearly through the first quarter of the year. We’re also nearing the anniversary of our 32nd year in business since our foundation back in April 1986 so we’ve been reflecting on what are some of the keys to success in business, staying ahead of the game and maintaining our position as one of the islands leading recruitment agencies.
Advances in Technology
Since we started Situations, there have been massive leaps forward in technology. One of the most important has been the advent of the internet, something we completely take for granted now of course. Today so much of our business is generated online and the first port of call for most candidates and clients alike is our website, www.situations.gg, which generates nearly 50% of new enquiries, the remainder being mainly former candidates and recommendations. We are constantly uploading new vacancies throughout the day and sending notifications of new roles to registered candidates so it’s very real time and immediate, and with our fantastic online texting software, there’s no way our candidates will miss new opportunities as they arise!
The website has some unique features which we’re extremely proud of and that have proven a huge success, such as our Salary Calculator and Salary Guide and we’re regularly changing and improving many features on the website to make them more user-friendly and accessible to a desktop, laptop, tablet and mobile phones.
Digital Marketing now plays a huge part in the recruitment industry; we use Facebook, LinkedIn, Twitter, Instagram and Google advertising. Via these channels and via our Blog, we advise the public on exciting new vacancies, the state of the local and UK employment markets, developments in the recruitment industry and we share relevant business articles. We have an external Social Media Agency who we meet regularly and an in-house Digital Officer to manage our online presence. Our social media reach increases hugely year-on-year, with website traffic and new visitors constantly rising.
The Cloud and GDPR
We’ve also just moved to the Cloud, and have found the change to Office 365 and Sharepoint surprisingly painless. It’s also a critical part of becoming General Data Protection Regulation (GDPR) compliant as it is much more secure. In fact GDPR is taking up quite a lot of our time at present, as we want to be well ahead of the May 2018 deadline for compliance, mainly because data protection is so fundamental to our business as we hold such sensitive information on behalf of clients and candidates alike.
Refreshing the Brand
Last, but not least, perhaps the most visible development for 2018 is our brand refresh. The new advertising campaign launched this January and we’re loving our new look “Super People, Super Jobs” ads. With a new logo and strapline, “Talk to the Recruitment People” we feel this reflects so well the essence of what we do best, keeping in touch with our candidates and clients, getting to know and understand their personalities, needs, businesses and culture. Our friendly, approachable and qualified consultants make sure they make the best possible match between our candidates and clients.